I take a bit of a different view from a lot of people who need venture capital, who are trying to get investors. I don’t like to promote tings. I don’t like to say I’m working on this particular system to solve this particular problem. I would rather simply do it, at the minimum of expenditure of resources, and then be judged on the basis of the results. If it works, it expands, that’s wonderful. But ultimately for me, I don’t tend to think that I’m going to be working in a commercial space. So I’d rather say, “Let’s wait and see.”

- Edward Snowden

Our philosophy almost perfectly matches Mr Snowden’s, apart from believing that it can also apply in a ‘new’ commercial context, one that is in opposition to recent investment paradigms that are anti-lifestyle, anti-founder, and pro-unicorn or bust.

We don’t like the legacy and idolisation of Big Tech, and we firmly disagree with the future of entrepreneurship being a pursuit of ventures that recreate models that in our opinion have gone some way to breaking society.

We think commercial success needn’t be at the expense of cultural responsibility, and want to help other founders who believe the same.

If that sounds like you, we’d love to hear from you.