We like bringing great ideas into the world.
We love early and growth-stage companies, and later-stage clients who want to act like they’re still young.
We build and invest in our own startups.
We like helping others on their products, businesses, and entreprenurial journeys too.
We love users, and ensuring products and services are built for them.
We don’t want to die stupid, so are constantly learning.
We are always iterating upon our beliefs and practices based on what we learn, hence our name.
We were founded in 2011, but have been doing all the above in some capacity since 2003.